9/8/2023 0 Comments Instagram grid best practices![]() According to the 2019 M+R Benchmarks Study, nonprofits that use Instagram Stories are more likely to see higher levels of engagement and follower growth than those that don’t. Instagram is unique in that it offers highly engaging features like short-form video content ( Stories and Reels ), plus posts where you can tag products (like merch or donation campaigns) where followers can shop right from the post. Research showed that 71% of 18-24-year-olds have an Instagram account. If you’re looking to get the attention of the youth, Instagram is a safe bet. Users share photos and video clips with one another, which allows nonprofits to tell their stories and demonstrate their mission through images. Of the three major social platforms, Instagram is the most visual. While Instagram is a social platform that shares some characteristics with others, Instagram offers nonprofits some unique benefits, including: Twitter also has 31 million daily active users (although these numbers were counted up prior to Elon Musk’s acquisition of the platform).Facebook alone boasts 2.9 billion monthly users (which is just shy of half the global population of 8 billion). ![]() Is Instagram Better for Nonprofits Than Twitter or Facebook?Īll three of these platforms-Facebook, Twitter, and Instagram-are all popular social media channels that millions of people around the globe use daily. If not, use our guide to start a new account for your nonprofit organization… and then come back!Īnd if you want to learn how to use Instagram to better engage young members, check out our on-demand webinar with Amanda Myers, a nonprofit research expert here. If you’re struggling to get results (engagement, followers, and so on), or you’re simply starting from scratch, we can walk you through effective Instagram strategies for nonprofits that’ll get you up and running.īut before we get started, make sure you’ve created an Instagram account. While it may feel impossible to get even a slice of that traffic, you can leverage Instagram’s features for your nonprofit. ![]() Around 200 million Instagram users visit the profile of at least one business on a daily basis. Some nonprofits seem to get thousands of likes and new followers on Instagram without breaking a sweat.Īccording to one recent study, an average of one billion people use Instagram every single month. ![]()
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